Marketing and Digital Products
The plans and services offered by the Princeton Review were nuanced and with many options. This led to a set of panels we tested that showcased these features front and center to users within the hero of the plan pages. This is a variation that we tested.
Rate cards were ever-changing and tested. Rate cards were personalized and customized for different demographics.
This is an example of methods tested and implemented to further aid users toward the proper plan that makes sense for them from a goals and cost point-of-view.
As supplements to books and online courses I made native mobile apps for students to practice the basics of the SAT.
With a new color palette implemented, I created illustrations that were playful and inviting.
Early rough sketches pertaining to major projects tested on the Princeton Review Platform.
