I played a pivotal role in raising $18mm, with a team of investors who include former Twitter CEO Dick Costolo, DAZN Group chairman Kevin Mayer, Honey president Joanne Bradford, and Greycroft’s Dana Settle, plus Rodriguez, who invested with entrepreneur Marc Lore (the founder of Jet.com and the former head of eCommerce at Walmart U.S.
Expanded and oversaw the creative team from 1 to ~25. The department consisted of junior-senior graphic designers, front-end developers, motion graphics artists, editors, content creators, copywriters, UX designers, UI designers, eComm specialists, social media experts, and project managers.
Commissioned and managed multiple outside agencies to assist us in times of critical, time-sensitive deliverables.
Successfully strategized a pivot during the Covid19 outbreak that enabled us to continue and thrive by powering our platform on user-generated content. This required a complete infrastructure shift on the product but resulted in a massive increase in production, ~75%. We never pivoted back.
Instituted an agile workflow with one-week sprints that would dovetail with the developers’ two-week sprints. This doubled efficiency and allowed us to keep pace during a lean period.
Created a custom shoppable “Player Layer,” which seamlessly integrated into a standard video player, thus not interfering with the player footprint. This was live tested on Sports Illustrated Swimsuit’s website, proving it could make ANY video shoppable.
Designed an end-to-end eCommerce solution that catered to 30+mm products, both dropship, and affiliate.
