
The complexity lived in the technology, not the experience. The system handled the thinking, timing, and reminders so users didn’t have to.
My role was to wrap that in something that felt approachable and empowering rather than clinical or stressful. Simplicity came from clear language, clean layouts, and interactions that felt friendly without being casual about something important.
The experience was meant to be supportive and confidence-building, easy to understand at a glance, and serious when it needed to be.